In today's business world, everyone wants their message to reach the customer directly. Social media, email and advertising are all great, but when it comes to a fast and personal connection, SMS still reigns supreme.
You might be wondering – why SMS? The reason is simple:
- ● Everyone has a phone.
- ● SMS delivers even without internet access.
- ● And most importantly – most people read it.
This means that if you send the right message at the right time, you can reach the customer directly.
Why does an SMS campaign work?
● Instant reach: A ping on the customer's mobile phone as soon as it's sent.
● High likelihood of reading: Almost every second person opens the SMS.
● Low cost: Very cost-effective compared to other digital marketing channels.
● Personal touch: Add a name or mention a preference – the customer will feel the message is just for them.
If you're new, here's how to start an SMS campaign:
1. Start by defining your goal.
- ● What do you want?
- ● To communicate an offer?
- ● To increase sales?
- ● To invite people to an event?
- ● Or simply to remind them of the brand?
2. Reach the right people.
- ● Sending SMS to everyone is pointless.
- ● Delete old data and create an updated list.
- ● Create groups if necessary – like new customers, existing customers, or premium clients.
3. Write short and punchy.
The beauty of SMS is its short length.
Example:
Today only – 20% discount on all shoes! Hurry: bit.ly/shoes20”
4. Ensure your message has a clear CTA for better engagement.
Give the customer clear instructions on the next step
For example:
“Buy now”
“Write YES to get the offer”
“Click the link and register”
5. Add a personal touch
Even just one line change can increase the impact of a message.
For example:
“Dear Reena, 15% off your favorite beauty products today only.”
6. Observe the rules
- ● SMS marketing in India is governed by TRAI regulations.
- ● Send SMS only to those who have opted in.
- ● Provide an opt-out option in every SMS.
- ● Avoid spam or false offers.
7. Do a small test
First, try sending different messages on a small scale to see which one gets the most response.
8. Measure Results
- ● How many people read the SMS?
- ● How many clicked on the link?
- ● How many made a purchase?
9. Keep learning and improving
You can achieve better results by making small changes each time.
Common mistakes newbies make
- ● Sending SMS every day → Customers get annoyed.
- ● Writing too long messages → No one reads them.
- ● Sending SMS to old or wrong numbers → Waste money.
- ● Ignoring rules → Can lead to trouble.
Tips for an effective SMS campaign
- ● Describe a direct benefit (e.g., discounts, offers).
- ● Write in simple language.
- ● Make the link short and clickable.
- ● Include the brand name.
Change the message according to festivals, seasons, and occasions.
Conclusion
SMS campaigns aren't rocket science. The right timing, the right message, and the right audience – these are the three key factors that make your campaign successful. Start small and then gradually scale.
FAQ
No, you can also send notifications, news, reminders, or service updates.
1-2 times a week is sufficient. Sending more frequently can irritate customers.
Yes, but only send to opt-in customers and follow TRAI regulations.
Within 160 characters.
SMS works on every phone, while WhatsApp runs on the internet and is more interactive.
