These days, the biggest question isn't whether to send messages or not, but or maybe how to get the right message to the right individual. Both Bulk SMS and Voice SMS are mediums that reach straightforwardly to mobile phones. If utilized thoughtfully, they can reinforce brand identity, deals and trust.
In this blog, we will discuss in straightforward terms how to reach your target group of onlookers through Bulk SMS and Voice SMS, what to keep in mind and what botches to avoid.
Why Understanding Your Target Group of onlookers is Important?
Before any SMS campaign, it ought to be clear who you need to communicate with. Each client is diverse. Some prefer offers, some want information and others only need reminders.
If you send the same message to everyone without thinking, then:
- The open rate decreases.
- Customers get annoyed.
- The brand image suffers.
- Therefore, the first step is to understand and segment your audience.
How to Segment Your Audience?
1. Based on Location
If your business is in a particular city or zone, there's no need to send messages to the whole nation. For example, sending a message about an offer running in Delhi to somebody in Mumbai makes no sense.
2. Age and Profile
Younger customers prefer short and direct messages, while older customers prefer clear and detailed messages.
3. Based on Purchase History or Behavior
For customers who have already purchased, messages for reorders or upgrades can be sent. For new customers, a brand introduction is appropriate.
How to Target the Right Gathering of people with Bulk SMS
Bulk SMS reaches directly to the mobile screen via text. Its biggest strength is that it's read instantly.
- Writing the Right Message.
- Keep the dialect simple.
- Keep the message clear and brief within 160 characters.
Write the important point at the starting
Choose the Right Time: An SMS sent very early in the morning or late at night is often ignored. Business hours or evening hours are best.
Add a personal touch: If conceivable, include the customer's name. This makes the message feel like a discussion, not an ad.
Keep the call to action clear
For example:
- “Call today”
- “Click this link”
- “Offer valid until tonight”
How to engage your audience with Voice SMS?
Voice SMS is most effective where reading text is difficult or where an emotional connection is important.
Where Voice SMS works best
- Rural areas.
- Election or social campaigns.
- Reminders and alerts.
- Elderly customers
Choosing the right voice: The voice should be clear, trustworthy and in the local language. Too loud or artificial voices are disliked by people.
Keep the message short: A 30 to 45-second Voice SMS is most effective. People tend to hang up before listening to a longer message.
Maintain the right tone: In Voice SMS, tone matters more than words. A neighborly and conscious tone always makes a way better impression.
How to utilize Bulk SMS and Voice SMS together
The best results are achieved when both are used together effectively.
Example:
- First, provide information with Voice SMS.
- Then, send a link or offer via Bulk SMS.
Or
- Announce the offer via Bulk SMS.
- Send a reminder with Voice SMS.
This way, the message doesn't feel repetitive and is more memorable.
Mistakes to avoid
- Sending promotional messages without permission.
- Sending the same message repeatedly.
- Overloading the message with too many offers.
- Using the wrong language or providing incorrect information.
These mistakes not only lead to poor results but also risk getting your number blocked.
How to measure success
After each campaign, it's important to track:
- How many people responded.
- How many links were clicked.
- How many calls or sales were generated.
- This data can be used to improve future campaigns.
FAQs
The viability of both depends on the gathering of people. Bulk SMS is superior for clients who lean toward perusing text, whereas Voice SMS is superior for groups of onlookers who are more comfortable listening.
Yes, it is feasible for small businesses.
Generally, a Voice SMS of 30 to 45 seconds is most likely to be listened to completely.
No, as it were to send messages to clients who have given their assent or who are interested in the promotion.
