Business communication has gotten incredibly quick-paced nowadays. Providing clients with the right information at the right time is no longer just a comfort, but a need. This is especially genuine when the message is urgent, such as an OTP, payment caution, delivery update, meeting update or an emergency notification.
In such cases, a basic content SMS or WhatsApp message doesn't continuously work. Regularly, clients do not read the message or they read it too late. Voice SMS offers a highly effective solution to this problem.
Voice SMS is a message delivered as an audio call instead of text, allowing the customer to immediately understand the message.
What is the Importance of Voice SMS Marketing?
Voice SMS is a type of automated voice message that is delivered to the customer's mobile number as a call. As soon as the customer answers the call, they hear a pre-recorded message.
This technology is particularly useful for businesses that need to:
- Deliver information quickly.
- Require an immediate response from the customer.
- Reach a large number of people in a short time.
Why does Text SMS fail with urgent messages?
Text SMS has its own importance, but sometimes it proves ineffective for urgent messages.
1. People don't read SMS
These days, most individuals do not pay attention to their SMS inbox. Due to the deluge of promotional SMS, individuals frequently miss important messages.
2. Messages are ignored in Silent Mode
Many customers keep their phones on silent. In such cases, the SMS notification is not visible or they see it much later.
3. Language and reading difficulties
In India, many customers are uncomfortable reading text or they don't understand English.
Why is Voice SMS more effective in urgent business communication?
It wouldn't be wrong to call Voice SMS the "Fastest Attention Grabber" in the business world. The reason is simple: a voice immediately grabs a person's attention.
1. Voice messages are difficult to ignore
When a call comes in on the phone, the customer naturally pays attention.
This has a greater impact compared to text messages.
In Voice SMS:
- The customer listens.
- Understands immediately.
- And takes action quickly.
2. Instant Delivery and High Open Rate
There's no guarantee of a "Seen" status with Text SMS. But with Voice SMS, the client listens the message as before as long as they reply to the call.
The benefits:
- Urgent information is delivered instantly.
- Response rate increases.
- Businesses experience fewer losses.
3. Easy for Less Literate Customers
Voice SMS is a boon for customers who:
Cannot read
- Take time to understand the text.
- Or don't use smartphones.
Voice SMS can be localized in various languages such as Hindi, Gujarati, Marathi, Bengali, etc.
4. Most Reliable for Emergency and Critical Alerts
Some messages are time-sensitive, where delays can mean losses, such as:
- Bank fraud alerts.
- Power outage notifications.
- Hospital appointment reminders.
- School holiday information.
- Delivery delay alerts.
In such cases, Voice SMS proves to be fast and reliable.
5. The Emotional and Personal Touch of Voice
Text messages often feel cold and formal. But voice messages have a human touch.
When a customer hears:
“Hello, your order will be delivered today”
Trust increases and brand credibility is strengthened.
Which Business Industries Benefit Most from Voice SMS?
Voice SMS is useful in almost every sector, but its impact is particularly significant in some industries.
Top Sectors Using Voice SMS
- Banking and Finance.
- E-commerce and Delivery Services.
- Schools and Coaching Institutes.
- Hospitals and Clinics.
- Real Estate.
- Insurance Companies.
- Travel and Ticket Booking.
Government Alerts and Public Awareness Campaigns.
What are the Business Benefits of Voice SMS?
Voice SMS is not just a way to send urgent messages, but a smart communication strategy.
Key Benefits
- High Response Rate.
- Fast Customer Attention.
- Better Customer Experience.
- Increased Brand Trust.
- Savings in time and manpower.
- Send messages to thousands of people simultaneously.
- Regional language support.
Which is Better: Voice SMS or Text SMS?
Both serve different purposes, but in urgent communication, Voice SMS often wins.
Quick Comparison
| Text SMS | Voice SMS |
|---|---|
| Requires reading | The message is clear upon listening |
| Often ignored | Immediately grabs attention |
| Less emotional impact | Creates more trust and urgency |
If the message is very important, Voice SMS is the most secure option.
How to utilize Voice SMS effectively?
Voice SMS is viable when used accurately.
Things to keep in mind when sending Voice SMS
- Keep the message 20 to 40 seconds long.
- Use simple and clear language.
- Always mention your business title at the beginning.
- Include a CTA Button.
- Maintain a respectful and certain voice tone.
- Send at the right time (10 AM to 7 PM is generally best).
Why has Voice SMS become essential for business growth today?
Competition has increased significantly today. Customers receive thousands of notifications. In such a scenario, simply sending text messages is not enough.
Voice SMS is a method that:
- Reaches the customer directly.
- Immediately grabs attention.
- And makes the business look professional.
- Businesses that use Voice SMS effectively gain a competitive advantage.
- Omer Communication surpasses its competitors.
FAQs
Yes, especially for urgent and imperative messages, Voice SMS is superior since it's difficult to ignore and the message is caught on quickly.
It is most valuable for clients who do not read SMS, are busy or have difficulty understanding text messages.
Yes, Voice SMS can be sent in bulk to thousands and millions of numbers simultaneously.
Voice SMS is utilized for OTP alerts, installment updates, delivery updates, appointment updates, special offers, and emergency notifications.
