In today's era, communication does not mean only phone calls or social media. Business, schools, hospitals, banks, and government institutions - everyone today wants a way to reach more people quickly, accurately and at a low cost. In such a situation, Bulk SMS has become a very effective and cheap medium.
In this blog, we will give you complete information about what is Bulk SMS, how it works, how many types are there, what are its benefits, who uses it and how you can take your business or organization forward with it.
What is Bulk SMS?
1. Definition
Bulk SMS means sending a single message to a large number of mobile numbers at once. This SMS comes on the mobile phone, like we message a friend, but here the message is sent to thousands and lakhs of people in one click.
It can be called mass messaging service in Hindi. It is the easiest, fastest and reliable way to send business messages.
2. When is Bulk SMS used?
● When a company wants to inform its customers about an offer.
● When a school wants to inform parents about a holiday.
● When a bank sends you OTP or transaction alerts.
● When a hospital informs you about an appointment.
How many types of Bulk SMS are there?
1. Promotional SMS
● These are used for marketing and promotion.
● Such as: offers, sales, discounts, information about new products, etc.
● Do not go to DND (Do Not Disturb) numbers.
● Can be sent only between 9 am and 9 pm.
Example:
"Buy today and get 30% off! Offer is only for today!"
2. Transactional SMS
● These are used to provide information like OTP, notifications, alerts.
● These can be sent 24x7, anytime of the day or night.
● Can also be sent to DND numbers.
● Promotional content is not allowed in these.
Example:
"₹5,000 has been withdrawn from your account. OTP: 123456"
How does Bulk SMS work?
Sending bulk SMS requires a special platform or service. Companies like National Bulk SMS provide this facility.
Step by Step Process
● Step 1: Prepare a list of mobile numbers.
● Step 2: Prepare SMS text (160 characters).
● Step 3: Login to Bulk SMS tool.
● Step 4: Upload numbers, add message and send.
● Step 5: View report to see how many numbers the message reached.
This whole process is very easy and anyone can learn it with a little training.
Advantages of Bulk SMS
Bulk SMS has so many advantages that it is being used in every field today.
1. Fast and reliable
● It is possible to send a message to thousands of people in just a few seconds.
● The delivery rate of SMS is more than 95%.
2. Low cost, high impact
● It is very cheap compared to other advertising mediums like newspaper, TV, radio.
● The cost of one SMS is a few paise.
3. Direct contact
● SMS goes directly to the customer's mobile.
● Message can be seen even without internet.
4. High open rate
● Research says, more than 90% of SMS are opened within 5 minutes.
● Meaning, your message will definitely be read.
5. Simplicity and easy use
● Anyone can use the Bulk SMS tool even without technical knowledge.
Where is Bulk SMS used?
1. Business
● For new offers, launches, discounts, service updates etc.
2. Schools and colleges
● Notices, fee reminders, exam dates, results etc.
3. Banking & finance
● OTP, transaction alerts, balance updates.
4. Hospitals & clinics
● Appointment, reminders, health tips, test reports.
5. Political parties
● Election campaigns, rally information, membership drives.
6. Religious institutions
● Event information, donation appeals, religious messages.
7. Government institutions
● Scheme information, alerts, emergency messages.
What is required to start Bulk SMS?
1. DLT Registration
The Government of India has implemented the DLT system under the directions of TRAI. For this you need to:
● Register a Sender ID.
● Upload a message template.
2. SMS Service Provider
Like National Bulk SMS — which gives you complete technical support, platform and API.
3. Number List
You need to have the numbers of your customers or users to whom you want to send SMS.
7. How to write a good bulk SMS?
An effective SMS is short, clear and action-oriented.
Examples:
Incorrect: "We have some new products in our company. Please visit the website."
Correct: "Get 25% off today! Visit – www.abc.com | Offer for today only."
Tips:
● Give complete message in 160 characters.
● Add link (short URL).
● Give call to action (e.g. “buy now”, “visit”).
● Send according to time (10 am to 6 pm is most effective time).
8. Why Buy Bulk SMS Service from National Bulk SMS?
National Bulk SMS Private Limited is an experienced and trusted company providing services like Bulk SMS, Voice SMS, WhatsApp API for years.
1. Our Features:
● DLT Approved Sender ID and Template Support.
● Instant and Fast SMS Delivery.
● Live Reporting and Analytics.
● Customized Plans and Low Rates.
● 24x7 Customer Support.
● API Integration Facility.
Whether your business is small or large, we provide the right plan for every need.
9. How to make Bulk SMS more effective?
1. Keep data clean: Include only valid mobile numbers.
2. Create segments: Send messages to each customer according to their needs.
3. Give details: Don't just write "offer", also explain what the offer is.
4. Choose the right time: Send SMS on occasions like festivals, weekends, salary date.
5. Test: Test by sending SMS to yourself first.
