In today's computerized period when everybody is utilizing smartphones, WhatsApp is no longer fair a medium of chatting, but has ended up a capable apparatus for trade & promoting. Whether you are running a little trade, a startup or a enormous brand - WhatsApp Advancement can be a incredible showcasing strategy for you.
In this blog, we will share every little information related to WhatsApp Promotion - what it is, how it works, its benefits, how to start and finally some FAQs.
What is WhatsApp Promotion?
WhatsApp Promotion is a digital marketing method in which businesses or brands promote their products, services or offers directly to customers through WhatsApp. It can include text messages, images, videos, PDFs, links and calls to action (CTA).
This promotion usually happens in two ways:
1. Bulk WhatsApp Messaging – Sending WhatsApp to thousands of people at once.
2. WhatsApp Business API Promotion – Promoting in an automated, branded and trusted way.
Why WhatsApp Promotion is Important?
● 93% Indian users use WhatsApp daily.
● Open rate on WhatsApp is more than 95% (higher than SMS).
● Direct communication – customer can reply instantly.
● More engagement with images, videos, PDFs, and CTA buttons.
Types of WhatsApp Promotion
1. Bulk WhatsApp Messaging
This is the most common method. In this, you can send the same message to thousands of numbers at once. Text, Images, Videos, PDFs etc. can be sent in it.
Example: A real estate company sent information about its new project to 50,000 customers in a single day.
2. WhatsApp Business App Promotion
WhatsApp Business App is also a good option for small businesses. It has:
● Auto replies
● Quick replies
● Business profile
● Catalog sharing facility
3. WhatsApp Business API Promotion
The most premium and branded method for big brands. It has:
● Official Blue Tick Verification
● Personalized Templates
● Button-based replies
● Campaign analytics facility
How does WhatsApp Promotion work?
1. First, customer numbers are collected.
2. An attractive promotional message is created.
3. The message is sent at the right time (Bulk or via API).
4. The interaction with the customer begins – like a call, website visit, purchase, etc.
For which businesses WhatsApp Promotion is beneficial?
● Real Estate
● Education Sector (Coaching, Schools, Colleges)
● Retail Stores
● Clinics/Hospitals
● Event Planners
● Travel Agencies
● FMCG Products
● Local Businesses (Salons, Gyms, Restaurants etc.)
Benefits of WhatsApp Promotion
| Benefits | Description |
|---|---|
| High open rate | More than 90% people open the message |
| Quick response | Customer responds immediately |
| Cheap medium | Cheaper than SMS or call |
| Media sharing | Can send photos, videos, PDFs |
| Two-way communication | Direct conversation with customer possible |
How to start WhatsApp promotion?
1. Prepare contact list: Collect the name and mobile number of the customers whose data you have. Take their permission.
2. Prepare the message
● Create a clear and effective message in few words.
● Add images, videos or PDFs.
● Add a call to action (like – call now, visit website, make booking etc.).
3. Choose send tool
● Manual sending via WhatsApp Business App.
● Bulk WhatsApp Software.
● Official WhatsApp API (can be taken from service provider).
4. Run campaign and track response
● How many people saw the message?
● How many clicked?
● How many made a purchase?
WhatsApp Promotional Message Format
Format 1 (Text Only):
Hello
We have brought you 1 BHK flat for just ₹18 lakhs, in Greater Noida West.
Call Now: 9876543210
Website: www.abcgroup.com
Format 2 (With Image + Text):
[Image of Product]
50% discount for 3 days only!
Grand Sale of Fashion Brand XYZ
Available at online and offline stores
Order – 9876543210
Things to keep in mind while doing WhatsApp promotion
● Avoid spamming – do not send messages to the same customer again and again.
● Send messages at the right time – between 9 am and 8 pm.
● Send quality content – which the user is interested in reading.
● Customer consent is required.
Customer consent is required
If you want your brand name and logo to be visible on customers' phones (like Amazon, Flipkart), you need to get WhatsApp Business API and Blue Tick Verification.
For this:
1. Facebook Business Verification is required.
2. API has to be taken through a BSP (Business Solution Provider).
3. Template Approval process has to be done.
How much does WhatsApp Promotion cost?
| Type | Price |
|---|---|
| Bulk WhatsApp | 10-30 Paisa per WhatsApp |
| WhatsApp API | 11-80 Paisa per WhatsApp (depends on template) |
| Blue Tick Setup | ₹30,000 – ₹50,000 (One time) |
Note: Prices depend on the company and service.
Difference between WhatsApp Promotion and SMS Marketing
| WhatsApp Promotion | SMS Marketing |
|---|---|
| Can send images/videos | only text |
| High open rate | low open rate |
| Direct reply possible | limited interaction |
| More clicks on links | fewer clicks |
FAQs about WhatsApp Promotion
Yes, if you send messages with the permission of the customer and do not spam then it is completely legal.
Yes with Bulk WhatsApp Tools or API, but there is a limit in WhatsApp Business App (up to 256 contacts).
You have to contact a BSP (like Twilio, Gupshup, WATI etc.) and complete Facebook Business Verification.
Your company is approved by Meta based on its authenticity, website, activity and brand value.
It's depended on your marketing strategy, message quality & audience. If done correctly, it can be quite effective.
